Why should we humans be the only ones who get to dress in support of our favorite teams on game day? These days, there's really no excuse -- a dog owner can buy a snazzy matching football jersey for his pooch, so that both of you can watch the game from your favorite recliner, in style.

You spoil your pooch as close to rotten as you can get, don’t you? But what can you really do? There are all of those new doggie day spas, doggie day cares, and other doggie luxury services, but how often can you really afford things like that?

by Mark Eckenrode
Do you have at least one framed photo of your dog somewhere in your house… or maybe in your wallet? Is your dog pretty darn close to being the very center of your universe? Do you love spoiling him, respond to his every whimper and cry, and spend hundreds of dollars on […]

During the last few years, more and more pet owners are pampering their pets by cooking special meals for them and giving them birthday gifts. So, why not go one step further and organize a dog party celebration?

Some say it started with the Taco Bell dog. A five hundred million dollar ad campaign featured a talking Chihuahua which continually repeated the slogan, “Yo quiero Taco Bell,” which is Spanish for “I want Taco Bell.” Then came the Legally Blond films and the unstoppable Bruiser.

Anywhere you’re likely to find a pampered pooch, a dog wedding can’t be far behind. Dog weddings are quietly exploding in popularity in areas where fashionable canines abound, such as Hollywood and Japan.

It isn’t just looks, personality or being able to do tricks on command that makes a dog a prime candidate to become one of the new breed of celebrity dogs – other skills are required, too. Let’s examine what it takes to be a celebrity dog in a little more detail.