Creator of the revolutionary new Trover™ Dog Coat has gained one of the coverted top 10 British Female Inventor / Innovator of the Year Awards 2005. These were presented by the Global Women’s Inventor/Innovator Network last night (18th feb) The Painted Hall, Old Naval College Greenwich, London, England

(PRWEB) February 18, 2005 — Toni Cherrett, from the tiny rocky British Channel Island of Alderney, is set to transform canine clothing with a dog coat design that dispenses with the difficulties of traditional protective wear and recognises that dogs, just like their owners, are happier when dressed in clothes that are comfortable, well-fitting and above all created to meet their needs.

The Trover™ Dog Coat with patent pending incorporates a three-point anchoring system with soft thigh cuffs around the hind legs. It does away with traditional fastenings to completely overcome common problems associated with old-style coats, and has proven so successful that its originality in design and application have placed Toni Cherrett among the top ten British Female Inventors / Innovators of 2005. The GWIIN award was announced last night (February 17th) at a ceremony in the Old Royal Naval College, Maritime, Greenwich.

Today’s dogs are regarded as more family member and less pet than ever before. As a result they are generally healthier; they’re living longer; and they’re becoming more accustomed to their creature comforts as dog kennels make way for centrally-heated living rooms. Like us, they’re used to being pampered – and so less well equipped to cope outdoors. They need good quality coats to help protect them when they’re outside. Until the arrival of Toni Cherrett’s Trover™ coat, dog apparel had failed to keep pace with the needs of the modern breed of canine.

Typical problems with traditional coats include restricted heart and lung function caused by underbelly straps (which can also chafe), the coat slipping or entangling dogs dangerously in the undergrowth – and, most commonly, the coat being blown about in bad weather, just when the dog (and its owner) needs the protection most.

The Trover™ Dog Coat fits easily with no fuss or trouble. Toni Cherrett’s design has already been adapted to suit a number of applications across Europe and the United States (where it has been granted a US Design Patent) – from helping aged pooches with aching joints to being sported by the GB World Agility Dog Team in Italy last September. Indeed, dogs enjoy wearing them so much that they often boast two or three Trover™ Coat styles in their wardrobe.

The Trover™ Dog Coat is currently available mail-order from www.trovercoats.com and will soon be introduced to retail outlets throughout the UK. It can be purchased in a wide variety of standard sizes, with a choice of colours and fabrics to suit the chosen styles. Prices (inclusive of VAT, post and packing) start at £32.08 for a medium Trover™ Agility Warm-up Coat.